Westons Electronic Cigarettes

Challenge:

Westons Global approached LemonYeti to help for the launch of their new Premium Electronic Cigarettes.

They required not only a sleek professional ecommerce website, but also an internet presence to reinforce their brand and drive sales.

Idea:

Westons Electronic Cigarettes are aimed at people who are looking for a smoking alternative.

We decided to keep with the traditional styling of their cigarette packs with a familiar and seamless user interface and colour scheme.

The main focus for digital marketing was placed on content regarding safety and health benefits of electronic cigarettes.

Results:

The Weston Global website helped them to make a big impact as a supplier of Premium electronics cigarettes.

Even though Westons were emerging as a new brand into a competitive market, we were able to achieve 1st and 2nd page rankings for their campaign.