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Westons Electronic Cigarettes

Project Type:      Web Development, SEO
Client: Westons Global
Release Date: October, 2013
Technologies: Web Design, WordPress, PHP
Development 70%
Design 40%
Marketing 60%

Increase in
Organic Search

Increase in
Site Visitors

Decrease in
Bounce Rate


Westons Global approached LemonYeti to help for the launch of their new Premium Electronic Cigarettes.

They required not only a sleek professional ecommerce website, but also an internet presence to reinforce their brand and drive sales.


Westons Electronic Cigarettes are aimed at people who are looking for a smoking alternative.

We decided to keep with the traditional styling of their cigarette packs with a familiar and seamless user interface and colour scheme.

The main focus for digital marketing was placed on content regarding safety and health benefits of electronic cigarettes.


The Weston Global website helped them to make a big impact as a supplier of Premium electronics cigarettes.

Even though Westons were emerging as a new brand into a competitive market, we were able to achieve 1st and 2nd page rankings for their campaign.