Organic Search (SEO) is the process of achieving, improving and maintaining the visibility of a website within the organic or algorithmically determined search results of popular search engines.
Organic Search has evolved from the old link building techniques into the creation and targeted promotion of useful, informative and truly remarkable content which actually serves a purpose and fulfils the need of the user.
The basic principles of SEO (Search Engine Optimisation) still remain. Websites must still be built in a search engine friendly way, but website content should be created for the user first and foremost, with keywords a secondary focus.
Your website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors.
But unless people can find it, your website is good for nothing. SEO plays an invaluable role here, and should always be seen as an investment not a cost, one with a high return when it’s done right.
Modern, effective SEO should be rooted in the company’s goals and strategies, and swivel on the psychology of individuals in the target market and segment.
SEO gets your business found, noticed, and loved.
We live and breath online marketing, and are aways up to date with the newest algorithm changes, negative and positive ranking factors, and know what’s needed right now while being proficient at predicting what will be needed in the future.
We always take the time to understand you and key aspects of your business before starting any project. Making sure we carry out the right analysis and long-term planning of a campaign, with your needs, goals and budget in mind.
We won’t just look at moving you up the rankings, but focus on attracting relevant traffic with high conversion potential for you.
Keyword Research Competitive Analysis Website Optimisation Link Building Article Creation Google Analytics Management Content Strategy Site Speed Analysis Webmaster Tools Setup & Review Ongoing Keyword Management Monthly Reporting