‘Social Networks’ are online platforms that allow users to connect with each other and share content. Once that content is shared, that media becomes ‘Social Media’.
Utilising social media will help you to build a community around your brand as well as helping with search engine optimisation.
Every social network that you choose to utilise will offer a profile page of some kind. These are branded platforms that could very well be seen more often than your website! It is Essential to make sure your chosen networks are portraying the right image.
Ultimately, social media marketing will help grow your business by using online advertising, search engine optimisation, and social media tools.
Like traditional marketing, the business reaches out to their target audience, but unlike traditional marketing, your audience can talk back, interact, and be a part of the medium itself. This increase in communication, can bring with it greater trust, understanding of your customers needs and an increase in customer service.
Companies who understand the importance of social marketing and how to market effectively will find themselves reaping the benefits of this addition to their marketing mix.
Saying the right things to engage people and build a community isn’t always easy. Saying too little won’t have enough impact, but saying too much will lose followers. Being too promotional will put people off, but no promotion is pointless. We can show you how to structure your activity for best impact as well as setting you up with various tools that make the whole process much more efficient.
We have seen how social media works in different industries and with different target markets, and we know which types of social media are most likely to go viral; and when to release them.
Using Social Media is easy, but using it as effectively as possible requires experience and up-to-date knowledge of the social landscape.
Profile Page Creation
First of all, we’ll have a chat with you over a cup of coffee so you can tell us about your business, your ideas and your goals. We will explain about all platforms of Social Media, and find the right fit for you.