Local Search can be seen as a specialised kind of online marketing that increases visibility for a business interested in ranking for geographically-related keywords. A large part of Local SEO involves ranking in the Local algorithms, as well as ranking well in the organic results for Local keywords.
External location signals, on-page signals, inbound link signals, social signals and review signals are all taken into account by Google when determining whether to a show a local listing for a website and where to rank it. This is why it is important to have a local SEO search strategy written specifically for your website and your industry, and is especially relevant for SMEs and locally based businesses to drive local trade enquiries.
Local SEO is a must for any business that serves local customers, usually defined as those within 100 miles of your business location. Examples include restaurants, retail stores, doctors, grocery store or even a local marketing agency. Any business with a physical address where customers are greeted should utilise the benefits of local SEO for that location.
Over 50% of the searches on mobile devices are local searches and of those searches an extremely high percentage of users end up stoping into the local business.
Local SEO listings are a great way to drive geographically-relevant traffic to your website through specifically targeted local pages.
As with any project we will work with you to understand more about your business goals and needs, to create the right local SEO strategy for you.
Once a strategy is in place, we will look at more advanced signals which affect your website performance as a whole, not just local search ranking factors, including behavioural and mobile performance signals. We offer extensive conversion rate optimisation testing to improve your website’s overall performance as well as your ability to rank locally.
If local business is an important part of your marketing strategy, then we can organise the right campaign to start improving your local visibility today.
Localised Keyword Analysis
Custom Landing Pages
Third Party Review Sites