Pay per click (PPC) advertising allows you to place image display and text-based Ads on search engine results pages, many social media sites and relevant websites that feature advertising messages.
Although you are potentially exposing your ads and brand to millions of online consumers, you only pay when those potential targets express an interest and engage through clicking on your ad for more information on your website. When managed well, PPC campaigns can drive targeted traffic to your site, and convert those clicks into customers.
PPC is the fastest way for your company to appear at the top of the search engine results page. Along with access to the respective search engine’s network sites and platforms included in its packages, and the ability to schedule ads and target them to specific locations and times, means that paid search is an almost essential part of any marketing strategy.
Paid search is the most immediate, controllable, and highest impact digital marketing tactic we employ.
We specialise in the research, planning, implementation and on-going maintenance of paid search campaigns; we utilise comprehensive keyword strategies, innovative bidding tactics, and expert copywriters, supported by industry-leading reporting and optimisation tools to separate ourselves from our competitors.
Facebook & LinkedIn Advertising
Search query analysis
Keyword discover & build
Analytics and conversion tracking
Optimisation of ads
Evaluation of KPI’s
After an initial consultation we will take a look into your market and analyse your competition before assembling a list of keywords we are going to use in your campaign.