Secret Hair Extensions

Challenge:

Secret Hair Extensions is an established supplier of hair extensions to both the public and salons around the UK and have made a name for themselves with a variety of products including one that uses and invisible wire. They requested a website re-launch to coincide with their attendance at the Clothes Show. Looking to move from a clean crisp website to a more fitting darker branding to go with the name and ensuring graphics coordination with the stand.

They also felt that the e-commerce technology they were using was problematic, difficult to use and sometimes slow, so were interested in a whole new back end.

Idea:

Change the colour scheme and layout to reflect a more edgy and sexy brand using darker colours. We applied some essential e-commerce best practice to improve conversion, driving users directly to their product of choice. Moving the back end to be more reliable with WooCommerce and a WordPress framework we were able to get the website built and functioning a day ahead of schedule, thanks to the dedication of the team.

Results:

On day one we increased their site visitors by 25% without even starting the PPC or SEO campaigns.

More results to follow when these campaigns get going.