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Monster Lifts

Project Type:      Web Design, SEO, Branding
Client: Monster Lifts
Release Date: May, 2014
Technologies: Web Design, WordPress, PHP
Development 70%
Design 75%
Marketing 90%

The guys at Monster Lifts approached us with their new start up idea and required not only a new e-commerce website but branding and online marketing  to ensure they could be found in a competitive market.


After many ideas had been put forward it was decided that the main look and feel of the website was to be dark and grungy to reflect the old school gym atmosphere. However the big challenge was to also not alienate the women weight lifters that would be visiting the site.

Monster Lifts run weight lifting leagues and tournaments along with selling their own branded weightlifting equipment. So not only did we need to to incorporate an e-commerce platform for their ever expanding product list, we needed to have the right Content Management System in place so the guys could constantly update the league and championship tables.

Monster Lifts are all about interacting with their community, so we laid out the foundations of an online marketing campaign involving their Social Media platforms and newly integrated Blog, which will enable them to push their brand further and keep building their following. We have also been placed in charge of their search marketing campaign which will commence in the next few weeks after the website launch.


The new website has made an immediate impact with their current community, and Monster Lifts have already seen more interaction from their social media.

However this is where the hard work really starts, as together we plan to really push the brand forward through each of our marketing campaigns.